This is to make an essay regarding assesing future financial healath of Google

 

  1. Analysis of Fundamentals: Goals, Strategy, Market, Competitive Technology, Regulatory and Operating Characteristics
  2. Analysis of Fundamentals: Revenue Outlook
  3. Investments to Support the Business Unit(s) Strategy(ies)
  4. Future Profitability and Competitive Performance
  5. Future External Financing Needs
  6. Access to Target Sources of External Finance
  7. Viability of the 3-5 Year Plan
  8. Stress Test under Scenarios of Adversity
  9. Current Financing Plan