The Marketing Mix

Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300–400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:


  • Describe what is meant by marketing mix.
  • Describe and discuss the different elements of the marketing mix for a product of your choice.
  • How does the marketing mix enable marketers to better serve their customers?
  • How would you use the marketing mix to select a new product or service?
  • How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer?