Step 1. Make a Product Decision: Identify a product to shop for, and then identify two stores as places to look for your product. The two stores must be different types of retailers. For example, you can shop for a new HDTV at Best Buy® and at local electronics stores (specialty retailer). Once you have identified what you are looking for and where you are going to look, visit each store and record your observations of specific strategic retailing factors.
Step 2. Make Observations: Visit two retail store locations and record your observations by taking notes on the following topics (NOTE: You do not need to include your observations in your answer post on the discussion board):
- Location: Where is each store? How congested is the area of town where each store is located? Does the neighborhood influence your perception of the retail store? Would you travel to this store under normal circumstances? Write detailed paragraph on the location of each store.