Read the following hypothetical personals advertisement posted on a personals web site. (Note, this advertisement has been changed in some places to…

Read the following hypothetical personals advertisement posted on a personals web site. (Note, this advertisement has been changed in some places to disguise the real identity of the person.) As you read through this advertisement, identify sections that illustrate important concepts from this lesson. Some of those may be related to socialization, types of socialization, agents of socialization, etc. Others may be related to self and identity. Identify at least 4 concepts from the lesson illustrated in this advertisement. Define those 4 concepts in your own words and be sure to spell out whatpart of the advertisement suggests each concept. Identify at least three of the person’s social identities.

Desperately Seeking Susan

Age: 25; Columbia, MO

Active during the last 3 days

About Me

First Name:Shawn

Gender:Man seeking a Woman

Marital Status:Single – never married

Body Type:Slender

Height:6′ 0″


Hair:Dark Brown

Ethnicity:Caucasian (white)                

Sense of Humor:Friendly, Dry / Sarcastic

Social Setting:Side kick, Better in small groups

TV Watching:Documentaries, MTV

Smoking:Doesn’t smoke

Drinking:Doesn’t drink

Living Situation:Alone, With parents

Have Kids:No

Want (more) kids:I’ll tell you later

Education:Some College

Employment Status:Part-time

Occupation:I’ll tell you later

Income:Less than $24,999

Religion:Christian / Catholic

Attend Services:Only on holidays

Political Views:I’ll tell you later



Interests:Movies, Listening to Music, Reading, Watching Sports, Computers / Internet, Health/Fitness

In my own words

Initiating conversation is my weak point. I have become more and more shy and quiet, therefore I’m not the life of the party. Lately I have not had a social life.

I am seeking out someone who I can feel comfortable around and who will break me out of my shell.

I think I’m pretty good looking. Lots of people have told me I am, and who am I to argue with that? When I look at other guys at work and school I think I’m definitely in the top third on the “looks” scale. My good looks have made it fairly easy to get dates with women. But it just hasn’t worked out with any of them yet. So far they have all had issues or don’t seem to know how to have a relationship.

Movies: not blockbusters, I like foreign, Indies, sci-fi, movies that make you think

Music: Foo Fighters, Pink Floyd, New Found Glory-like bands (not MTV hits or top 40)

Books: Oryx and Crake, Dune, Brave New World, Discovery and Scientific American Magazine

Guilty Pleasures: Grey’s Anatomy, 1st-Person-Shooters online, Keira Knightley

Biggest Regrets: not playing HS soccer, being 25 without graduating college.

Life Experiences: HS grad in 2000. I have lived in a dorm and on my own and with roommates. Never went to HS prom. No drugs or alcohol in a few years. I’ve worked at grocery store full/part time for last 4 years. Also, I have a cat who acts like a dog.

Life Plan(not set in stone): I am finally going to get my 2-year-degree in December and right now my goal is to become an RN or higher working in the medical field. I’ve always enjoyed working with people and helping them. I’m good at it. I don’t even mind the occasional blood and gore. I know if I was a patient I’d appreciate having nurses and doctors who like their work. I have to admit the relatively good pay compared to lots of other jobs helps too. I guess my mother influenced me here because she is a nurse and I have always looked up to her. I saw how much she enjoyed the work and thought I should try it too.

I am currently not the kind of guy who goes to clubs and bars. We all know it’s not good to sleep around too much and I’m not that kind of guy. I am now hoping that I can connect with someone who can show me some of the things I feel I have missed out on. 

Hint: you should provide definitions and example excerpts from the personal ad for 4 of the following 17 concepts:

* agent of socialization

* anticipatory socialization

* extrinsically motivated

* generalized other

* internalization

* intrinsically motivated

* observational learning (or modeling)

* positive feedback from others

* rites of passage

* role acquisition

* role taking

* self-differentiation

* self-efficacy

* self-esteem

* self-serving bias

* significant others

* social comparison