Option 2: For-Profit Crisis (Microsoft Corp is the company for this assignment)
- Conduct a threat appraisal of your company to identify a list of 3-5 realistic or plausible threats that the firm could face. Justify your threat appraisal – that is make sure that you offer clear and evidence-based reasons that these are credible threats.
- Evaluate what kind of threats these pose to the organization’s reputation and identify the one crisis that represents the biggest threat to the organization. In this section, be sure to apply the four phases of the conflict management life cycle as it relates to your organization and the threat.
- Develop a crisis management plan for your company based on the crisis that you have identified. In this section, outline a strategic plan for how your organization should address the crisis. This should include the steps needed to minimize or avoid the crisis as well as the communication strategies needed to manage the organization’s reputation.
Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the CSU-Global Guide to Writing and APA. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic, or professional references beyond the text or other course materials. Review the grading rubric to see how you will be graded for this assignment.