Issues in Global Marketing.

Hello there.


I have a case about Singaphor airline and I would like to have it analysed in three papers.

Here are some points to fouce on:

I would like you to read it carefully and analyse the following sets of issues so that you can fully understand the case:

-How country specific advantages associated with Singapore have helped SIA build its performance record

-The primary sources of advantage that SIA has leveraged and are these sources of advantage sustainable?

-What are the major internal and external developments that threaten to stabilize SIA?

-Any other angles to the case that you can think of.


– what was the probloms and how it get solouved if possibole