LEGO (A): The Crisis (9-713-478) article.
Case #9: LEGO (A): The Crisis
- What has led the LEGO Group to the edge of bankruptcy? (*)
- Develop an integrated strategic option for LEGO. Try to lay out your option in as much detail as possible. Suggestion: First decide on the objective, scope and advantage. Then flesh out the implications for individual value chain activities. (*)