This is your Final Exam, which covers textbook Chapters 9–18. Begin this exam only when you are prepared to complete it. You may refer to your notes and textbooks at any time during the assessment. You will have 2 hours to choose the correct answers to 100 multiple-choice and true/false questions. The timer will continue if you leave this exam without submitting it. If you exceed the allotted time limit, you may still finish the exam, but your instructor will be alerted to your total completion time (read the Course Syllabus for exam expectations). Do not hit the BACK button on your browser;
YOU SHOULD KNOW THE ANSWERS TO THIS SYLLABUS:
A. Define marketing, and identify the diverse factors that influence marketing activities.
B. Describe how technological changes can affect marketing initiatives and how they may be employed for greater marketing effectiveness.
C. Identify the major trends that influence world trade and global marketing for large and small companies alike.
D. Distinguish between traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.
E. Develop an understanding of marketing principles relative to a marketing plan.
F. Create a detailed marketing plan for a company of choice, in a simulated “real world” group environment.