Competitive Advantage

Competitive Advantage


Imagine that you are the chief operations officer (COO) of You are interested in creating a competitive advantage for your company (compared to other online retailers) in that you wish to be able to provide to your customers faster shipping than you have been able to provide with your existing set of warehouses and fulfillment centers. It has been decided that using overnight shipping on every order (which would, of course, be about as quick as shipping could be) has been eliminated as a possibility due to being prohibitively expensive.


In a 2- to 3-page Microsoft Word document, describe what you would recommend as the COO to improve the speed with which customers receive the products that they have ordered. What negative consequences or disadvantages, if any, do you see as a result of your proposed solution?


Support your responses with examples.


Need in-text citations and references to be in APA format.


Assignment 3 Grading Criteria    Maximum Points

Identified a possible solution to speed up the delivery of products to customers.              30

Discussed negative consequences or disadvantages of the proposed solution.   15

Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format.             5

Total:     50