COM/339 team week 3


Electronic Media Presentation




  • Choose two of the following types of electronic media:


  • Radio
  • Sound recording
  • Motion pictures
  • Broadcast television 


  • Research the history of the media types your team selected. Include the following information in your presentation:




  • Introduction


  • Notable founders and parent organizations of your electronic media types


  • Notable historical dates


  • Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate


  • Date the media types launched their websites, became active on the Internet, or became active in social media integration


  • Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why


  • How do these challenges affect advertising in these organizations–outside companies advertising–and advertising for these media–companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?


  • What are two similarities and two differences between the two media types?
  •  Conclusion     


  • Present your Electronic Media Presentation.


  • These are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.