As a marketing manager, there are numerous items to consider when choosing a strategic plan for your respective company to follow when entering or navigating a certain market segment. Decisions can be difficult and have positive or detrimental implications.
As a marketing manager of an upstart clothing line, describe your strategic marketing plan for entering your chosen market and give sound research based reasoning for your answers. How would your strategic marketing plan offer your company a competitive advantage over other organizations in your market segment?
